Using Twitter In Corporate Signage: 3 Mistakes To Avoid

Twitter is now one of the world's most popular social networking applications, with nearly 3 million users in Australia alone. Twitter is a great way to connect with new and existing customers, so it's unsurprising that many business owners want to include information about their Twitter account on all their company branding, including any signage, but it's important to display the right information. If you want to add your Twitter details to your corporate signs, make sure you avoid the following mistakes.

Indecipherable hashtags

When people see your signage, they may only get a brief glimpse because they're walking, cycling or driving past. As such, you need to make it as easy as possible for them to see and read the information. A unique hashtag is a quick, easy way to encourage people to follow certain Twitter posts, but if the hashtag is indecipherable, you won't attract any followers.

Use as few characters as possible. The more words and characters you use, the longer it will take people to read the hashtag. A play on words may not work so well here, either, as people sometimes need to say things out loud before they understand the pun. Instead, use a snappy, functional, unambiguous hashtag that will immediately grab people's attention.

The wrong font

The wrong type of font can make it too difficult to read your Twitter account name and/or a hashtag on a sign. As such, you should always choose a bold, simple font for your sign design in a colour scheme that will stand out and won't confuse people.

Sans serif fonts are easy to read, especially when the text is large, so choose a font in this family. Script and cursive fonts are particularly unsuitable. It's often difficult to decipher these words, even up close, which means your sign won't attract anyone.

The wrong bird

The Twitter bird is now an iconic symbol that is instantly recognisable. The Twitter bird will often immediately resonate with users who see the icon so often, so it's a powerful marketing tool. However, if you decide to play around with the image, you could ruin your signage.

A stylised or comical version of the bird could confuse people who don't understand what the image has to do with your brand. In fact, according to which services or products you offer, a stylised image could easily mislead customers. Stick to the stock Twitter icon to avoid confusing or alienating possible followers.

Many Australian businesses now add Twitter account details and hashtags to their signage. Talk to a corporate signage provider for more information or advice.

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